In 2019, Reebok and Deutsch were looking to re-launch the iconic ZIG shoes with electric talent. Conor McGregor fit the bill better than anyone and a multi-media campaign was underway in Dublin. Tyler Jensen and Edsel worked closely with the local Dublin crew to design this set with a miniature version for the product shots as well. LED panels were flown from the US to Ireland to accomplish the look and DP Aidan Gault was the perfect partner for this mixed stills and video formats. With a tight shooting window and a custom Spotify playlist running, Conor shot without a break from start to finish –  crushing this shoot as he has many others in the octagon!